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Every company in this position should position themselves for success by assessing at least these basic questions:.


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Robin helps clients develop strategies for platform growth, global scale and disruption. Kevin helps clients solve the strategic and operational hurdles inherent in platform hypergrowth. Martin helps clients operate, scale and improve their next generation global internet services and content experience. Software and Platforms. Born to be Wild. Accelerate growth with services unique to platform companies. About Accenture. Contact Us.

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Beyond digital: Living on the edge. More and more platform companies are evolving their business models to take them beyond their digital roots.

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Bringing digital, physical and human together A number of clear trends have helped to drive the ceaseless growth of platform companies during the last few years. A whole generation of consumers is now unaware of a pre-internet world. Physical experiences: Through physical environments, smart appliances, connected products and vehicles.

Human experiences: Through representatives, either employed by the company or acting through an agency model on behalf of the company. View All. View Less. Limits of digital trust Most consumers entering a new retail experience provided by a platform business bring the same expectations as they carry through the door of an established brick and mortar retailer. Successful edge experiences get the right mix view full infographic.

The one thing that all consumers say that they want more than anything else? A single device that they can use to access all their favorite digital services. Implications for platform companies Our research overwhelmingly shows that consumers are hungry for and willing to explore new experiences.


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  • Every company in this position should position themselves for success by assessing at least these basic questions: What can they learn from their previous beyond-digital ventures? What is their customer base telling them in terms of how far they will allow them to move? How can they test and learn intelligently?

    Living on the edge

    How can they maintain trust, security and quality as you scale out the new service? Listen to hear more about our research. View Transcript. Follow me:. Software and Platforms Born to be Wild. Related capabilities. Subscription Center. Contents About. By: Leo Zwarts , Rob G.

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